In 2007, AL – Sharq Nursery came into being in Jenin governorate as a sole proprietorship. Mr. Abdullah, was confident that the experience he so far has acquired in agriculture, and the proficient diploma would suffice to boost him into an own successful Vermiculites business.
Juts few months after the establishment, Mr. Abdulla realized that acquired technical expertise on running a nursery, however, didn’t compensate for managerial expertise to run the business effectively.
Mr. Abdulla’s venture to expand from small nursery into a factory to producing “Vermiculites” seemed both a substantial challenge and a considerable risk. However, to improve his economic standing, he considered the risk necessary and the challenge worthwhile.
While conceptualizing his business venture, Mr. Abdulla confronted a host of difficult and, without external advice at least, unanswerable questions. He wondered what machinery would be needed, where it would be available, and what initial capital would have to be invested before starting. In addition, Mr. Abdullah was not ignorant of the competition he would face once pressing into the market. So besides managerial and technical, Mr. Abdulla certainly had also to considerate the commercial hurdles to be taken before succeeding in his new enterprise.