Al-Israa Studio for Women
Mrs. Reem Eid developed her own business plan during the “business plans development training course” which was delivered by SEC and received the fund as equipment and materials through UNDP/DEEP with total value of (5000$) in addition to her own financial participation that enabled her to decorate the studio and purchase more cameras and photo frames.
The business started providing services to the women on 27/12/2011in Al-Nusairat city. The sales were 3650 ILS in January and 3700 ILS in February. The net profit gained in January was (210 ILS) and in February was (630 ILS). It is worth mentioning that Mrs. Eid has more than five years experience in the field of photography in addition to her strong promotional and managerial skills which enabled her to overcome lack of demand at the first period of project implementation. Moreover, she has a competitive advantage which is the specialization in targeting females that is considered as a new service to be delivered in Al-Nusairat city and attracted the women living in the mentioned area and the near ones. As a conclusion Mrs. Eid said “I am happy to have my own business I dreamed to own one day. On the other hand, it is the best source of income to me and my family. Now, I am feeling of living safety since I have a monthly income.”